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Company Profile |
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“The Future is Taking Shape - Crushmetric is listed on London based AQSE Exchange and was founded by artist/ inventor Noah Deledda and serial entrepreneur Michael Ong. CRUSHMETRIC is a design and production company that integrates shape changing technology (“CRUSH”) into catalog of products. Designed and invented by artist and co-founder Noah Deledda. This technology is built on his own series of dented aluminum can sculptures. Noah Deledda is an American artist known for painting, sculpture, printmaking and design with an inclination to divergent approach. His most recent acclaim being sculptures that re-contextualize the ordinary, dented aluminum can with a method that embraces the incidental gestures of disposal."
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Our Business |
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Crushmetric is listed on AQSE Exchange and was founded by artist/ inventor Noah Deledda and serial entrepreneur Michael Ong. Crushmetric is a design and production company established in 2019, with operations in United States, Guangzhou, Hong Kong & Singapore. Our first project, the SwitchPen was launched in January, 2022. Co-founder and designer of CRUSHMETRIC's products, Noah Deledda, creates sculptures by denting aluminum cans. This "Art of crushing" that Deledda developed led to the invention that is at the core of CRUSHMETRIC technology.
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 Message from Crushmetric Chief Innovation Officer
“The future is taking shape“
“THE AIM OF ART... IS TO REPRESENT NOT THE OUTWARD APPEARANCE OF THINGS, BUT THEIR INWARD SIGNIFICANCE.”
---- Noah Deledda, creates sculptures by denting aluminum cans. This "Art of crushing" that Deledda developed led to the invention that is at the core of CRUSHMETRIC technology.
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Our Management |
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- Board of Director
Ivor Shrago – Non-executive Chairman
Ivor Shrago is Non-Executive Chairman and Chairman of both the Nomination and Remuneration Committees of the Company and a member of the Audit Committee. Mr Shrago was admitted as solicitor to the Supreme Court of England and Wales in 1966 and to the Supreme Court of Hong Kong in 1997. He has more than 40 years experience practising law. In 1996, he was the General Counsel to Peregrine Direct Investments Limited, the investment arm of the Peregrine Banking Group in Hong Kong, which was primarily involved in fund management. He then joined the asset management arm of Vigers Asset Management Limited as managing director, while at the same time acting as general counsel for the group. In 2002, Ivor joined Druces LLP (formerly Druces & Attlee). Ivor has been a partner of Edwin Coe LLP since 2007.
Executive Director
Ong Ban Poh Michael – Co founder & Chief Executive Officer
Ong Ban Poh Michael is a co-founder of Crushmetric and an experienced corporate finance practitioner in the PRC market since 2003. Mr. Ong is responsible for the overall operation, management and strategic development of the Group. Mr. Ong is currently a director of Parric Investments Limited, an investment company which assists companies in corporate restructuring and fund-raising. He is also the founder and Chairman of Chi-med Charitable Foundation Limited, a company that provides free medical services in Hong Kong. Previously, between 2007 and 2009, he was CEO of Tadee Investments Limited, a private-owned oil storage and ports company in the PRC. Before joining Tadee Investments Limited, he was an independent non-executive director of Hua Kok International Limited, now Abterra Limited, a Singapore listed company involved in investment and trade in commodities. Mr. Ong holds a Bachelor's degree in Law from the University of Leicester. Non - Executive Directors
Dr. Chow Ching Fung - Non-executive Director
Dr Chow Ching Fung is registered TCM practitioner under the Chinese Medicine Council of Hong Kong with over 15 years of TCM practising experience. Dr Chow is responsible for the overall management of the Board and strategic development of the Group. Dr Chow is an Associate Professor of the Hong Kong Research Institute of Chinese Medicine, Director General of the Qigong Association of Hong Kong, Vice-Chairman of the Chi-med Charitable Foundation Limited and an executive of the Hong Kong Society of Chinese Medicines. Dr Chow holds a Certificate in Internal Medicine and Gynaecology from the University Of Hong Kong School Of Professional and Continuing Education, a degree in Traditional Chinese Medicine from the Beijing University of Traditional Chinese Medicine and a Master’s degree in Business Administration in Management from the Southeastern University in Washington D.C.. |
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- Responsibilities of the board
Responsibilities of the Board
The Board and its Committees shall be responsible for the structure of the Management, appointments and removals of key senior management positions. It will also withhold the power to decide on remuneration and incentive arrangements for senior management and oversee the succession, training and appraisal of the same. Their responsibilities will also include establishing the provisions and limits of authority for smaller transactions. The Board and its Committees will also bear the crucial task in developing business strategies, specific risk management, code of ethics and business protocol and in reviewing reports on internal controls.
Board Committees
The Board has established an audit committee; a remuneration committee and nomination committee with formally delegated duties and responsibilities.
Audit Committee
The audit committee comprises Ivor Shrago and Michael Ong, with Ivor Shrago as Chairman. It will be responsible for ensuring that the financial performance, position and prospects of the Company are properly monitored and reported on and for meeting the auditors and reviewing their reports relating to accounts and internal controls.
Remuneration Committee
The remuneration committee comprises Ivor Shrago and Michael Ong, with Ivor Shrago as Chairman.. It will review the performance of Executive Directors and set their remuneration and the payment of bonuses to executive directors and consider the future allocation of share options to directors and employees.
Nomination Committee
The nomination committee comprises Ivor Shrago and Michael Ong, with Ivor Shrago as Chairman. It will consider the selection and re-appointment of Directors. It will identify and nominate candidates to fill Board vacancies and review regularly the structure, size and composition (including the skills, knowledge and experience) of the Board and make recommendations to the Board with regard to any changes.
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- Senior Management
Ong Ban Poh Michael – Chief Executive Officer
Ong Ban Poh Michael is a co-founder of MiLOC and an experienced corporate finance practitioner in the PRC market since 2003. Mr. Ong is responsible for the overall operation, management and strategic development of the Group. Mr. Ong is currently a director of Parric Investments Limited, an investment company which assists companies in corporate restructuring and fund-raising. He is also the founder and Chairman of Chi-med Charitable Foundation Limited, a company that provides free medical services in Hong Kong. Previously, between 2007 and 2009, he was CEO of Tadee Investments Limited, a private-owned oil storage and ports company in the PRC. Before joining Tadee Investments Limited, he was an independent non-executive director of Hua Kok International Limited, now Abterra Limited, a Singapore listed company involved in investment and trade in commodities. Mr. Ong holds a Bachelor's degree in Law from the University of Leicester.
Noah Deledda – Chief Innovation Officer
Noah Deledda is an American can sculptor and artist. He spent most of his childhood in the Tampa/St. Petersburg area of Florida. Despite the absence of a formal art education, Deledda gained notoriety in the 1990s, first as a graffiti artist, and then as a graphic design artist. Deledda's artistic output has spanned a multitude of disciplines, including graphic design, oil painting, graffiti, sculpture and multimedia, fashion, screen printing, and product design. Noah has received worldwide acclaim for his work, his patterns won the Red Bull "Art of Can" 2010 competition. Accomplishing the seemingly impossible by doing something unique, in a field where it's said that “Everything has been done before.” Ironically Deledda claims that, by definition, “It is simply a dented can.”
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